Honest allies – Our members strive for truthfulness and integrity in all interactions with one another. From business deals to personal conversations, we seek to be open, sincere, and genuine with each other at all times. In order for our alliance to help each individual thrive, we have to know we can trust one another.

Trusted allies – Developing trust takes time, effort, and patience. Our members are committed to developing personal relationships with one another to build that trust and then to backing it up by being reliable and dependable whenever called upon.

Professional allies – As a group focused on business, all of our members are local professionals or business owners offering products or services to the general public. We also seek to act professionally and appropriately in all of our interactions with one another and the community at large.

Committed allies – In order to achieve our goal of building stronger business together, our members have dedicated themselves to a common vision and mission. We are actively loyal to one another; not through blind faith, but with an intentional focus on supporting one another during our weekly meetings and whenever else feasible.

Informal allies – While our weekly meetings do have some structure and we hold each other accountable to certain expectations, we strive to do so in a relaxed manner. Our members warmly welcome guests and each other with a come-as-you-are mentality rather than focusing on adhering to a strict set of by-laws or formality.

Personal allies – We do not just show up to meetings, hand out potential referrals, and then go about our day. Our members take the time to get to know one another as unique individuals on a deeper level. We seek to build each other up in all facets of life, not just swapping leads.

Supportive allies – As an alliance, we have adopted an “all for one and one for all” mentality. We are each dedicated to the group as a whole but only to the extent that the group builds up each member. This can be through doing business directly with one another, helping to make effective introductions, or just offering moral encouragement to one another.

Diverse allies – The Latin root of “diverse” is literally in our name. We seek to be different by representing a wide array of industries and professions as well as celebrating what makes each individual unique. Our members are never a lost voice in a crowd of competitors.

Respectful allies – Our members are committed to treating one another with dignity and decency at all times. We are respectful of each other’s time, opinions, and beliefs on both a professional and a personal level.

Intentional allies – Never going through the motions blindly, we are deliberate in all of our interactions with one another. We seek to support one another and impact our community at large in positive ways and with purpose.